One of Alfie Goodrich’s earliest memories is at the age of three, sitting in a darkened living room, looking at his father’s slides projected onto a big screen. It left a lasting impression which would shape his career. At seven, his father helped kickstart his son’s love of photography further by passing down an old rangefinder camera.
Goodrich used the rangefinder until he joined the British Army. A knee injury got him discharged, and began a three year study of photography at an art college in the U.K. He spent the next nine years at a record company, working his way up to Director of Public Relations. Taking many photos during his time in the music business, he eventually managed a record label in London for a few years before turning to a solo career as a professional photographer.